Do you just pay whatever the cable television company tells you to pay? I don't.
I just called to increase the number of channels I get. I was told it would be an extra $40 per month. I said that was too expensive and asked if they would check for any available special offers. I ended up getting all the channels I wanted for only $10 more per month. I saved $30 a month just by rejecting their price and asking if there was a lower price I could pay.
I'm sure many people just pay the price they are told to pay so most people are giving the cable company an extra $30 each month.
Couldn't you use an extra $30 month to invest in a college savings fund, your investment portfolio, an online business, or a new boat/car/toy fund.
I know most of us have emergency savings accounts that are way too small.
If you could use an extra few dollars per month to invest, call your cable company and tell them you are paying too high a price and are looking into other options. Ask them if there is a way to lower your bill. You will be surprised how quickly cable television companies will lower their prices to keep a customer. Sometimes the lower prices only last for a few months or a year, but then just call back and use the same strategy.